• 深圳柯賽標識智能科技有限公司
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    英國素食品牌標識和包裝的全面升級

    發布時間:2019-01-14

    英國素食品牌 Just Wholefoods 的品牌標識和包裝進行了全面升級,這是一家獨立的公司,生產一系列植物和純素干混合物和糖果?;旌衔镆子跍蕚?,是繁忙生活方式的理想選擇。

    英國素食品牌標識和包裝的全面升級

    品牌方希望采用實用型的設計理念,為20多年的產品提供清晰、有凝聚力的系統解決方案,多年來產品系列越做越多,卻一直沒有統一的包裝設計。


    “品牌重塑的挑戰是創造一種新的標識和包裝設計,傳達成分的質量,并不對產品做過度承諾。品牌希望成為每個人的食物,而不僅僅是植物替代品,這是品牌重塑的核心”。Rob Hall 表示。


    直觀的標識使用隨機斜體字母,強調個性和顏色或色調的轉換方式,為Just Wholefoods 帶來微妙的雙重含義。這個簡單的品牌有助于構建俏皮好玩,波普藝術風格的插圖,營造出獨特而民主(有態度/有主張)的品牌個性。


    Studio h has redesigned the brand identity and packaging design for Just Wholefoods, an independent company who produce a range of plant-based and vegan dried mixes and confectionery. The mixes are easy to prepare and ideal for busy lifestyles.

    Studio h were tasked with applying a design rationale to give clarity and cohesiveness to a 20-strong product range that had grown organically over the years with no unified packaging design.

    “The challenge with the redesign was to create a new identity and pack design that conveys the quality of the ingredients and doesn’t overpromise on the product. The brand’s desire to be food for everyone and not just a plant-based alternative was at the core of the redesign”. says Rob Hall, Creative Partner, Studio h.

    The straightforward block logo uses random italicised letters to introduce personality and colour or tone shift to give Just Wholefoods a subtle double meaning. This brand simplicity helps to frame the playful, pop art style illustrations creating a distinctive and democratic brand personality.

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